About Us

What is Alliance for Wisconsin Youth?

The Alliance for Wisconsin Youth (AWY) believes that prevention is a complex process that requires more than a singular strategy or approach. A wide range of factors contribute to alcohol and other drug use and substance use prevention is based on the understanding that these factors vary among individuals, geographic regions, age groups, racial/ethnic groups, and gender groups. Effective prevention is a systemic responsibility involving local, state, and national agencies, organizations, and groups. The Alliance for Wisconsin Youth in conjunction with local and national partners, and through its network of state AWY member coalitions, provides leadership, coordination, and communication to its members and to the prevention field in general.

The Alliance for Wisconsin Youth uses its leadership role to promote high-quality prevention services through:

  • Communication among AWY coalitions to increase awareness and availability of effective and innovative prevention strategies;
  • Provide advocacy at national, state, and local levels for prevention services

The Alliance’s purpose is to enhance and support the capacity of member coalitions in their substance use prevention and youth development work. Over 90 Wisconsin coalitions are members of the Alliance. Member coalitions consist of representatives of at least five (5) community sectors. Community sectors may include, but are not limited to:

  • Human Services
  • Public Health
  • Youth
  • Parents
  • Business Community
  • Media
  • Law Enforcement and Justice
  • State, Local and/or Tribal Government Agencies
  • Civic and Volunteer groups
  • Civic and Volunteer groups
  • Continuing Higher Education
  • Healthcare Professionals, including mental health and substance use
  • Schools (public and private)
  • Youth-Serving Organizations
  • Religious & Fraternal Organizations
  • Other organizations involved in reducing substance use

The Alliance is a program of the Wisconsin Department of Health Services, Division of Care and Treatment Services, in the Bureau of Prevention Treatment and Recovery.

Vision and Mission


Wisconsin youth are healthy, thriving & engaged citizens.


Alliance for Wisconsin Youth (AWY) members represents local, state and tribal agencies, public and private sectors, religious and fraternal community organizations, educational (preschool to collegiate) and youth- based organizations focused on the promotion of strategies leading to the reduction of all substance abuse. The statewide mission of AWY is to support the activities of members in building and enhancing their capacity to strive for excellence in efforts to reduce and prevent substance abuse and to encourage positive youth development throughout our communities.

Outcomes and Objectives


The objectives for AWY are to: 

  • Encourage and empower communities to organize local alliances.
  • Establish and facilitate a statewide network of local alliances to share:
    •  information about evidence-based and emerging programs, practices and policies, and;
    • the resources to develop and implement these strategies.
  • Link local alliances to information about state and national prevention and youth development resources and the national network of community coalitions.
  • Increase State agency cooperation, coordination and collaboration in assisting local prevention and youth development activities.
  • Increase the visibility and effectiveness of existing State prevention and youth development resources to help communities organize against substance abuse and promote resources for youth.


The Alliance for Wisconsin Youth is an intermediary organization designed to help local Alliances learn, organize, network with others, and gain access to useful human, material and financial resources. In this work, AWY does not provide direct services to youth and as such does not produce or measure youth outcomes or National Outcome Measures (NOMs). However, AWY is committed to educating local Alliances about the importance and necessity of tracking and reporting NOMs when local Alliances receive State funds directly.